The Business Buddy Back-Story

10,000 Hours & BANG! You Become An Overnight Success!

The Truth Behind "Overnight Success...

We’ve all witnessed it: a business or entrepreneur who seems to appear out of nowhere. One day, they’re invisible—then suddenly, they’re everywhere. People call it an “overnight success,” as if they simply materialised, front and centre, thriving in their market.

But the truth is, real success in marketing, content, and sales is never accidental or instant. Behind every so-called “overnight success” are years—sometimes decades—of unseen effort: learning, experimenting, refining, and persisting through setbacks. It’s the relentless process of preparation, because when your opportunity finally arrives, you must be ready to seize it. Rarely does it knock twice.

There’s a popular belief that mastery in any discipline takes at least 10,000 hours of focused practice. Whether you’re building a brand, mastering content creation, or learning the art of sales, the formula is the same: the more you invest, the sooner you see results. For some, it’s a long road; for others, who dedicate themselves fully, progress comes faster—but never without effort.

This journey—the pursuit of marketing, content, and sales mastery—is at the heart of The Business Buddy Library. It’s not just my story; it’s a shared story, one that every entrepreneur and small business owner knows all too well.

I created The Business Buddy Library to pass on the lessons I’ve learned, the drive that keeps me moving forward, and the strategies that can help you carve your own path to real business growth.

Success is built on preparation, persistence, and a willingness to put in the work. My journey led to The Business Buddy Library, with one clear objective: to help you achieve mastery in marketing, content, and sales—so your business can stand out, grow, and thrive.

We achieve this together through accessible micro-learning—subscription or pay-as-you-go e-books, audio, and video resources—paired with unlimited support, practical advice, and a welcoming community. Our online groups, Business Development Surgeries, and mastermind sessions are all designed to empower you, wherever you are on your journey.

This is your story as much as mine. Let’s put in the hours, together—so when your moment comes, you’re not just ready… you’re unstoppable.

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Meet The Founder Of The Business Buddy Library

Chris Batten is the driving force behind The Business Buddy Library—a passionate writer, presenter, and entrepreneur whose journey spans military service, international business leadership, and indie authorship. Chris’s path has been shaped by overcoming obstacles, learning from seasoned mentors, and a relentless commitment to helping others succeed.

What sets Chris apart is his deep empathy for the small business community. Having started, grown, and sold multiple businesses himself, he understands the challenges faced by founders and the transformative power of the right knowledge, support, and encouragement.

His experience with dyslexia has only sharpened his focus on making business learning accessible, practical, and jargon-free. The Business Buddy Library is Chris’s way of giving back—serving the often-overlooked small business sector, the true heroes of the entrepreneurial world.

This unique online platform is designed with subscribers at its heart, delivering regular, focused multimedia bundles straight to your device.

As a member, you’ll receive:

The latest e-book releases, packed with actionable marketing, sales, and content creation strategies. Select audio versions for learning on the go.

Practical tools and templates to help you implement what you learn.

Full access to the growing content library as well as unlimited one-on-one support and advice, including personal Zoom sessions with Chris.

Invitations to Business Development Surgery events and mastermind groups.

Chris’s mission is simple: to provide actionable insights and ongoing support that help small businesses not just survive, but thrive. Every piece of content, every support session, and every community event is guided by three core objectives:

To Create: Building new ideas, content, and solutions that move your business forward.

To Serve: Supporting your customers, your community, and each other with integrity and purpose.

To Learn, Share & Develop: Embracing continuous learning, sharing knowledge generously, and developing both personally and professionally.

  • To Create: Building new ideas, content, and solutions that move your business forward

  • To Serve: Supporting you with integrity and purpose

  • To Learn, Share & Develop: Embracing continuous learning, sharing knowledge generously, and developing both personally and professionaly

When these elements align, everything else naturally falls into place. And when paired with authentic, actionable knowledge, these principles make a business truly stand out. After all, people do business with people—those they like, trust, and connect with.

At The Business Buddy Library, you’re not just getting business advice—you’re gaining a business buddy, a mentor, and a champion for your journey.

Why The Business Buddy Library Exists

The Business Buddy Library is more than a digital toolkit—it’s the result of real-life lessons, hard-won insights, and the everyday realities of running a small business. Born from the challenges, setbacks, and successes that shape every entrepreneur’s story, The Business Buddy Library was created to bridge the gap between ambition and meaningful action.

Too often, small business owners face a daunting journey—navigating the complexities of marketing, sales, and content creation, often without a reliable guide. Chris Batten, our founder, has walked that path himself. He knows firsthand what it takes to build a business from scratch, overcome obstacles, and turn big ideas into results.

Every resource, every Zoom session, and every piece of advice we offer is grounded in this lived experience and a genuine desire to help others succeed.

We believe that business success isn’t a solo endeavour. It grows from collaboration, preparation, and a commitment to continuous learning. That’s why The Business Buddy Library isn’t just a platform—it’s a thriving community and a trusted partner. Through focused e-books, actionable tools, interactive support, and unlimited advice, we’re here to make sure you never have to face the entrepreneurial journey alone.

At The Business Buddy Library, we celebrate every win—big or small. We’re here to guide you through the ups and downs, helping you master marketing, sales, and content creation with confidence, clarity, and a plan that works for you. Your growth is our mission. We’re committed to being the business buddy you can always rely on—offering not just advice, but real partnership and support.

Welcome to a community built for your success. Together, let’s turn your business ambitions into reality.

The Light-Bulb Moment

Turning Sparks Into Success

Every great idea starts with a spark—a moment of inspiration that changes everything. For me, that spark for The Business Buddy Library came from the story of Thomas Edison, the inventor who quite literally brought light to the world.

Edison’s journey wasn’t about instant success. It was about relentless persistence, resilience, and the courage to try, fail, and try again until he found what truly worked. He famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” His path to inventing the light bulb was paved with setbacks, experiments, and lessons learned. But perhaps his greatest insight was this: he never relied solely on his own ideas. Edison built on the knowledge of others, embraced collaboration, and turned every failure into a stepping stone toward breakthrough.

That lesson resonated deeply with me. As a small business owner, I’ve faced my own share of challenges and moments where success felt just out of reach. Over time, I discovered that the smartest, fastest way to grow is by blending your own experience with the wisdom and support of others.

This belief is the foundation of The Business Buddy Library. Our approach is simple yet powerful:

Learn, Share, and Develop.

Inspired by visionaries like Napoleon Hill, we operate as a modern mastermind group—a vibrant community where entrepreneurs, creators, and doers come together to exchange insights, offer support, and accelerate each other’s growth.

At The Business Buddy Library, you’re not just accessing resources—you’re joining a community dedicated to turning “light-bulb moments” into real, lasting success.

Whether it’s through our e-books, personalised Zoom sessions, or Business Development Surgeries, we’re here to guide you, encourage you, and help you shine brighter with every step.

Because, just like Edison, we know that success isn’t about avoiding failure. It’s about learning, adapting, and moving forward—together—until your business lights up the world.

Ready for your own light-bulb moment? Join The Business Buddy Library today and let's turn your inspiration into action, together.

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