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Everything you need to market and sell with confidence - delivered in easy-to-follow micro-learning modules, backed by real-world experience.

This isn't business advice - it's your Business Buddy. We empower you to master marketing, sales, and content creation, with unlimited support whenever you need it. Taking full advantage of the power behind Micro-Learning!

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Including: Unlimited Support & Advice For Subscribers Included In Your £20 per month Subscription

THREE Great Reasons To Join:

  • Gain Access To All Books & Micro-Learning - Receive A New Publication Every Month.

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  • Access All Events - Mastermind, Networking & Development Surgeries.

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Are You Time Poor But Keen To Learn & Develop Your Marketing Knowledge?

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Does This Sound Like You?

  • Do you feel like: There's never enough time to learn new techniques?

  • Does it seem: That every solution you look at is too expensive?

  • Are you frustrated: Because you can't find the support you need?

  • And when it comes to it do you: Just want a solution that doesn't cost the earth?

You're ready to take your development to the next level and want a cost-effective solution that fits your schedule, join us today! Enhance your skills and knowledge while overcoming the challenges of time and cost. Let's elevate your business together!

TESTIMONIALS

What Our Members Say

"You'll be amazed at whats on offer!"

""​However good you think support from the right people can be in business you will still be amazed at what The Business Buddy Library has to offer. Chris understands exactly what you and your business need. He has worked with us for some time and we have experienced growth and direction changes that we never could have envisaged.""

-Nik-

"Our Weekly Meetings are priceless!"

"As soon as I joined I gained value. Our regular meetings are always filled with creative and relevant ideas. Reading the 7C's of Why book, was something special. It serves as an inspiration and will guide and motivate you to create something of worth for yourself and those around you. Membership is incredible value for money."

-John-

"Highly recommend this"

"I can honestly say this has been a gamechanger for my business. The support and advice from Chris has guided me through the rocky road of being an business owner. I truly believe that the growth and success of my business is down to The Rainmakers Club. I Really cannot recommend The Rainmakers Club highly enough."

-Sharon-

Meet The Founder Of The Business Buddy Library

Chris Batten, founder of The Business Buddy Library, believes that lasting business success rests on two essential pillars:

1. The knowledge you gather from your own experiences and from learning with others.

2. How you organise and apply that knowledge—through clear planning and decisive action.

With a career spanning the launch, growth, and sale of multiple businesses, leadership roles in international companies, and overcoming personal challenges—including dyslexia—Chris brings a wealth of practical insight to this venture.

His passion for writing and presenting, shaped by lessons from mentors and his own entrepreneurial journey, fuels the heart of The Business Buddy Library.

The Business Buddy Library was created to serve the often-overlooked small business community—the true heroes behind every thriving economy. This unique online platform is designed with subscribers at its core, delivering regular, focused multimedia bundles straight to your device. As a member, you’ll receive:

The latest e-book releases

Select audio versions

Practical tools to put new knowledge into action

Full access to the entire content library

Unlimited personal support

Invitations to regular Business Development Surgery events.

Everything is crafted to provide clear, actionable insights that drive real business growth, paired with ongoing support at every stage of your journey.

At the heart of The Business Buddy Library is a simple belief: every business should focus on three core objectives:

  • To Create - Building new ideas, content, and solutions that move your business forward.

  • To Serve - Supporting you with integrity and purpose.

  • To Learn, Share & Develop - Embracing continuous learning, sharing knowledge generously, and developing personally and professionally.

When these elements align, everything else naturally falls into place. And when paired with authentic, actionable knowledge, these principles make a business truly stand out. After all, people do business with people—those they like, trust, and connect with.

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THE BUSINESS BUDDY OFFER

Marketing Knowledge & Support Made Easy

Our Flagship Offer

The Business Buddy Library Subscription...

Monthly Multi-Media Bundles send directly to your device to enhance your knowledge, inspire new ideas and create greater success.

Each Bundle Contains:

  • New e-Book every month, with a focus on Development.

  • Audio version, on selected publications, so you can listen and learn anywhere.

  • Video version, so you can watch and enhance your learning experience.

  • Work-sheets & Unlimited Support, to give you the edge.

The Alternate Offer

Pay & Go

Take advantage of any of our titles on our 'Shop page', then simply pay and go...but then do come back regularly and discover the latest titles, which are being added constantly.

Pay the one-off purchase price on a book by book basis and enhance your knowledge and promote creative thinking, including subjects on:

  • Marketing, Sales & Sales Funnels.

  • Content Creation, Planning & Creating Scale.

  • Leadership, Mindset, Emotional Intelligence & Strategy

Your Personal Content Writer

Professional Content Creation

Personalised Copy and general writing. Bespoke & Original Content Creation, expertly crafted for your specific needs, including: e-Books, Blogs, Articles, Social Posts, Email Campaigns, Funnel Content, Presentations, Pitches, Video Scripts, Sales Letters, Web Content and Landing Pages.

If you'd like to explore the possibilities and advantages of having your very own writer, then we should talk...

  • Marketing, Sales & Sales Funnels.

  • Book Creation, Planning & Ghost writing.

  • Digital Marketing Campaign Content.

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MORE THAN A BLOG

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Your Expertise: Earned or Learned?

July 21, 20253 min read

Your Expertise: Earned or Learned?

Why Knowledge—and How You Use It—Matters More Than Ever

In today’s ultra-competitive markets, the real edge isn’t just what you know—it’s what you do with that knowledge. Whether you’ve earned your expertise through years in the trenches or learned it through study and mentorship, your ability to adapt, apply, and act on what you know is what sets you apart.

That’s the philosophy behind The Business Buddy Library: your hub for ongoing learning, practical support, and a crucible of alternate views to help you make sharper business decisions. We’re not just another advice platform—we’re your business buddy, providing current intelligence, educational resources, and a sounding board for your ideas.

Why Knowledge Is Your Most Valuable Asset

  • Earned expertise—the wisdom that comes from real-world experience—is invaluable. But in a rapidly changing world, it’s not enough to rest on what you already know.

  • Learned expertise—the insights you gain from books, courses, and other people—keeps you agile and relevant.

  • The magic happens when you combine both: using your experience as a filter and your curiosity as fuel.

The Power of Reading: Fuel for Growth

Did you know the average CEO reads 4–5 books per month? Research shows that business leaders who read regularly are better equipped to spot trends, solve problems, and innovate. Reading expands your mental toolkit, exposes you to new ideas, and helps you avoid the blind spots that come from relying on experience alone.


“Leaders are readers. Every book is a shortcut to someone else’s hard-won experience.”

Micro-Learning: Bite-Sized Wins for Busy Entrepreneurs

Let’s be honest: running a business doesn’t leave much time for long study sessions. That’s why micro-learning—short, focused bursts of learning—has become a game-changer for entrepreneurs.

  • Studies show micro-learning improves retention by up to 20% compared to traditional methods.

  • Just 15 minutes a day spent on targeted learning can put you ahead of 80% of your competition.

  • Micro-learning fits into your schedule, not the other way around—making it perfect for busy founders.

How The Business Buddy Library delivers:
Our e-books, audio files, and video presentations are designed for quick, actionable learning. Dip in, get what you need, and get back to growing your business.

Note-Taking: Turning Information Into Action

Learning is only half the battle. The real value comes from capturing insights and turning them into action.

  • Research from Cornell University shows that effective note-taking can boost recall and understanding by up to 34%.

  • Entrepreneurs who keep learning journals or regular notes are more likely to set and achieve business goals.

  • Digital note-taking tools allow you to organise, revisit, and build on your knowledge over time.

How we help:
We encourage members to use our resources as a springboard for their own notes, reflections, and plans. Whether it’s jotting down a key takeaway from a video or mapping out next steps after a Business Development Surgery, your notes become your personal playbook.

Why The Business Buddy Library Is Different

  • Not just advice—real education: We curate the latest trends, proven strategies, and practical tools, so you’re always learning what matters most.

  • A crucible of alternate views: Our community and resources challenge your thinking, broaden your perspective, and help you make more informed decisions.

  • Unlimited support: Whether it’s a one-on-one Zoom call or a group session, you’re never alone on your business journey.


“It’s not business advice. It’s your Business Buddy—education, current intelligence, and support, all in one place.”

Takeaway: Make Knowledge Your Secret Weapon

In the end, it’s not just what you know—it’s what you do with it. The Business Buddy Library is here to help you learn smarter, act faster, and grow stronger. Whether you’re earning your expertise on the job, learning from others, or both, our resources are designed to keep you sharp, supported, and ahead of the curve.

Ready to turn knowledge into action?
Explore our latest e-books, join a Business Development Surgery, or start your personalised learning journey today. Your business buddy is here—every step of the way.

Would you like to know more? Click this link...

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